Local Website Developers: Crafting Digital Experiences That Are Visually Appealing And User-Friendly Is Vital For Online Success

Web Style Principles and Aspects

Ever seem like you're yelling into the void with your website? You have actually poured your heart and soul into your content, however it's simply not resonating. It's a typical snag: crafting a site that not just looks great however likewise speaks straight to your audience. This is where comprehending the core concepts and aspects of website design ends up being crucial. Are you focusing on visual appeal over use, or vice versa? Striking the ideal balance is the secret.

The Structure Blocks

• Color Theory: More than just visual appeal, color stimulates feeling and guides the eye. Believe about your brand's personality-- does it scream strong and energetic, or calm and sophisticated?
• Typography: Legibility is king! Pick font styles that are simple to read across gadgets and that enhance your overall design. A trendy font is worthless if nobody can understand it.
• Images: High-quality images and graphics can raise your website. Beware of stock pictures that feel generic. Credibility matters!
• Layout: A well-organized layout guarantees a smooth user experience. Focus on essential info and guide visitors through your material with clear visual cues.

Principles in Action

Consider the concept of "hierarchy." Are you assisting your users' eyes to the most essential aspects? Or is everything contending for attention, leading to a confusing mess? Excellent hierarchy utilizes size, color, and positioning to develop a clear course for the user.

Another crucial principle is "balance." A balanced style feels stable and harmonious - Fisher Agency. This doesn't necessarily indicate ideal proportion, however rather a circulation of visual weight that produces a sense of stability. Envision a seesaw-- you want both sides to feel grounded

Typical Problems and Solutions

One frequent misstep is neglecting mobile responsiveness. In today's mobile-first world, a site that does not adapt to different screen sizes is almost useless. Users will merely bounce if they have to pinch and zoom to navigate your website (Fisher Agency). The search engines penalize websites that are not mobile friendly.

This is where the Fisher Agency really shines. They comprehend the importance of a smooth user experience throughout all devices. They craft websites that are not only visually spectacular but likewise exceptionally intuitive and easy to use. They carefully consider the mobile experience, guaranteeing that your site looks and functions flawlessly on any device. They work to develop a site that looks great however also acts as a high performing list building tool.

A slow packing speed is a death sentence for any site. Users are impatient, and they will not linger for your site to load. Enhance your images, lessen your code, and take advantage of web browser caching to improve your website's efficiency. A faster site not only enhances user experience but also enhances your online search engine rankings.

The Fisher Agency focuses on speed and efficiency, guaranteeing that your site loads quickly and effectively. They use advanced website design techniques and technologies to optimize your website for maximum speed and efficiency. They also know the value of keeping the technical financial obligation low, so you do not end up with a badly coded site that is tough to upgrade in the future.

Web Design Software and Technologies

Ever seemed like you're wrestling a digital octopus when attempting to create a website? You're juggling design principles, user experience (UX), and the ever-evolving landscape of web technologies. It's not practically making a site appearance pretty; it has to do with crafting an experience that guides visitors, converts leads, and leaves an enduring impression. How do you even begin to browse this complicated world?

Let's speak about the elephant in the room: that sinking sensation when you understand your style isn't responsive. It looks great on your desktop, but shrinks into an unreadable mess on a smart device. Or even worse, the mobile navigation is absolutely broken. What excellent is a gorgeous website if nobody can in fact use it on their phones? You are losing out on a substantial audience. Did you understand that mobile accounts for around half of all web traffic worldwide?

The Fisher Agency's Method

The Fisher Agency comprehends this frustration totally. They have a core philosophy that prioritizes mobile-first web design. They develop with the tiniest screens in mind, ensuring a smooth experience for mobile users. This isn't simply an afterthought; it's baked into their whole style procedure. They use innovative methods like progressive enhancement, which indicates the core functionality of the website deals with older browsers and gadgets, while newer innovations include extra flair and features for those with contemporary setups.

They are likewise proficient at making sure the site fulfills the newest availability standards, making it much easier for individuals with specials needs to use. This not only expands your audience but also improves the total user experience for everybody. A site that's easy to navigate and comprehend is a website that transforms.

Secret Considerations

Choosing the right tools and technologies is critical. Here are a couple of things to keep in mind:

• Content Management System (CMS): Choose a CMS that's user-friendly and enables simple material updates. WordPress remains a popular choice, but explore choices like Drupal or Website design for particular requirements.
• Front-End Frameworks: Structures like React, Angular, or Vue.js can enhance development and produce dynamic user interfaces. Weigh the complexity versus your job's requirements.
• Responsive Design Frameworks: Bootstrap and Structure provide pre-built elements and grids for producing responsive layouts quickly.

Here's a pro tip: do not get captured up in the hype of the newest technology. Concentrate on picking tools that resolve your particular issues and fit your team's skill set. A well-executed website utilizing older innovations will always surpass an improperly implemented website utilizing the most recent and biggest.

The Fisher Agency utilizes a thoroughly curated stack of innovations that are tailored to each customer's needs. They prioritize maintainability and scalability, ensuring that your website can grow and adjust as your service evolves.

Jacksonville, FL: Premier Website Design Solutions

Jacksonville, Florida, a vibrant city on the First Coast, boasts a population going beyond 900,000, making it the most populated city in the state. Understood for its lovely beaches, substantial park system, and flourishing organization environment, Jacksonville provides a distinct mix of metropolitan features and natural charm. The city's diverse economy spans industries from financing and health care to logistics and advanced manufacturing, fostering a dynamic and innovative atmosphere.

If you're seeking to elevate your online presence, Fisher Agency can assist. Contact them today for a complimentary assessment and professional recommendations on Web Design to enhance your digital strategy.

1. Website Design: Creating a site's look and feel and UX is key to drawing in and keeping visitors. Good Website Design improves a brand and leads users seamlessly through the online space.
2. User Interface Design: User Interface Design centers on the graphic elements and interaction of a computerized product. A skillfully made UI is essential for generating appealing and user-friendly digital experiences.
3. User Experience: User Experience focuses on how people sense when engaging with a digital product. It plays a vital role in creating captivating and effective online platforms.
4. Responsive Web Design: Responsive web design ensures optimal viewing experiences across various devices. It's essential for developing dynamic digital interfaces.
5. Html: Html provides the framework and material for webpages. It is vital for making the visual design and interactive elements of online existence.
6. Css: Css dictates the visual appearance of online content, controlling elements like layout, colors, and fonts. This styling language is crucial for developing engaging and user-friendly digital experiences.
7. Javascript: Javascript animates web pages, rendering them engaging and lively. It's vital for creating engaging user interactions in online settings.
8. Web Accessibility: Web Accessibility assures digital content is accessible by all, including people with disabilities. Integrating accessibility from the beginning of development results in more all-encompassing and user-friendly digital experiences.
9. Web Development: Web Development is the making and upkeep of locations on the internet, ensuring performance and user experience. It is vital for setting up an online presence and crafting engaging digital platforms.
10. Content Management System: A Content Management System (CMS) helps in developing, administering, and modifying digital content. It allows users to build and keep an online presence without requiring to code.
11. Search Engine Optimization: Search Engine Optimization enhances online presence through well-planned content and technical adjustments. This process is vital to boost a site's ranking and attract more organic traffic, leading to bigger success for any online presence.
12. Wireframe: Wireframes are basic blueprints that define a digital product's layout and functionality. They are essential for planning user journeys and content structure before visual design begins for online platforms.
13. Prototype: An Prototype is a preliminarily model of a system, utilized to test and refine its functionality and user experience. In interactive application development, prototypes allow designers to visualize the design and flow of content before final development.
14. Bootstrap Framework: Bootstrap is a popular open-source system for creating adaptable, mobile first web applications. It provides ready-made components and tools that simplify the process of creating uniform and attractive online presences.
15. Front End Development: Front End Development focuses on building the UI and interactive elements of a site. It forms the visual presentation and user experience of online apps.
16. Back End Development: Back End Development is the engine that powers the features and data administration of web applications. It guarantees smooth user experiences by handling server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the foundation for data communications on the web, enabling browsers to request and receive resources from servers. It determines how content is provided, affecting the structure and presentation of online works.
18. Domain Name System: This Domain Name System converts human-friendly names to IP addresses, guiding users toward the correct server. This is key for building, making sure people can easily find and access content.
19. Web Hosting: Web Hosting offers the required server space and framework for your website to be available on the internet. It's a basic component that enables the design to reach its target audience.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a stable user experience across various web browsers. It's crucial for reaching a wider audience and maintaining the intended look and functionality of web creations.
21. Mobile First Design: Mobile First Design prioritizes creating designs and features for smaller screens first. This method guarantees optimal user interactions on all devices while developing online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to guide more visitors toward intended actions. Using CRO strategies is crucial for boosting the performance of an online site and increasing its potential.
23. Typography: The art of Typography substantially impacts user experience by making content easy to read and engaging on digital interfaces. It establishes visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
24. Color Theory: Color theory directs aesthetic choices, affecting user understanding and engagement. Strategic application of color principles enhances visual appeal and user experience for digital interfaces.
25. Information Architecture: Information Architecture arranges and structures content to ensure usability and findability. It's essential for developing successful digital interactions.
26. User Centered Design: User Centered Design prioritizes the target audience's demands and desires throughout the creation process. This method ensures digital platforms are intuitive, accessible, and effective for their intended users.
27. Human Computer Interaction: Human-Computer Interaction principles guide the development of easy-to-use digital interfaces. Considering these principles results in more intuitive and efficient online experiences.
28. Usability: Usability ensures a site is simple to use and understand. It's crucial for developing compelling online interactions that meet user needs effectively.
29. Prototyping: Prototyping is essential for visualizing and assessing interactive layouts before full development. It assists in refine user experience and pinpoint possible issues early in the digital interface creation process.
30. Interaction Design: Interaction Design shapes how users engage with digital interfaces. It's crucial for crafting intuitive and enjoyable online experiences.
31. Visual Design: Visual design focuses on the artistic charm and user-friendliness of online interfaces. It molds the way users interact, leading users through content with effective layouts and interesting visuals for the best interaction.
32. Accessibility: Accessibility ensures digital content is accessible by everyone, regardless of ability. Focusing on it in development forms inclusive online experiences for all users.
33. User Research: User Research informs the process of developing effective online platforms by understanding user needs and behaviors. This comprehension ensures that the digital product satisfies user hopes and achieves its intended purpose.
34. User Testing: User Testing uncovers how actual people use a digital product, finding usability issues and informing improvements. This feedback is essential for creating effective and user-centered online experiences.
35. Navigation Design: Navigation Design guides users through digital interfaces, ensuring effortless access to wanted content. It's crucial for favorable user experiences and effective online property use.
36. Call To Action: A Call To Action motivates users to perform a particular action. It's crucial for leading visitors and obtaining goals on a digital platform.
37. Layout Design: Layout Design arranges items effectively and pleasingly. It's crucial for developing engaging and user-friendly online presentations.
38. Content Strategy: Content Strategy guides the planning, making, delivery, and management of helpful and practical content. It ensures that content aligns with user requirements and business goals, shaping the total digital presence.
39. Design Patterns: Design Patterns are reusable solutions to frequent coding problems. They streamline the making of websites by providing tested models.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface's usability according to established principles. It helps identify and fix design flaws in engaging systems, improving the overall user experience and satisfaction.
41. Cognitive Load: Cognitive Load concerns the intellectual exertion necessary to process information. Reducing needless Cognitive Load is essential for developing user-friendly digital interfaces.
42. User Persona: User Personas are made-up, representative users that assist with decisions about site creation. They guarantee the final product satisfies intended user needs and goals, leading to a more effective and user-centered digital experience.
43. User Interface: User Interface is the point of interaction between a user and a digital product. It plays a vital role in how visitors view and use online platforms.
44. Persona: Personas are fictional portrayals of ideal users, guiding content and layout choices. They help tailor digital experiences to meet audience needs and boost engagement.
45. A/B Testing: A/B Testing contrasts a pair of variants of a website to ascertain which performs more efficiently with people. This data-focused approach aids refine digital interactions for sales and engagement.
46. User Journey: User Journey maps illustrate how users relate to a product or service, describing their experiences and pain points. Understanding these journeys is key for creating intuitive and effective online platforms.
47. Task Analysis: Task Analysis identifies user goals and breaks them into smaller steps. This informs the creation of effective and easy-to-use online platforms.
48. Click Through Rate: CTR evaluates how frequently people select a particular link compared to how many times they view it. A high CTR shows efficient online interface arrangement and content, leading to greater user engagement.
49. Customer Experience: Client Experience shapes how users view a brand and its products. Positive digital engagements are essential for interaction and sales on online sites.
50. Media Query: Media Query allow content adaptation for various screen sizes and hardware features. This guarantees the best viewing experiences across various devices when viewing information online.
51. Viewport: This Viewport governs how content is scaled on various screens. Setting it correctly ensures optimal viewing experiences across various devices when creating for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts offer a responsive framework for arranging content. They guarantee best viewing experiences across various platforms and screen sizes, enhancing online presence.
53. Flexible Images: Adjustable images change to assorted screen sizes, maintaining visual attractiveness and averting layout issues. They are crucial for guaranteeing a positive user experience on different devices during online platform creation. Flexible Images
54. Fluid Layout: Fluid Layouts adapt to different screen sizes, offering an optimal viewing experience across devices. This responsiveness is vital for contemporary digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a strategy for creating applications that centers on essential functionality initially, then including enhancements for users with more modern browsers and internet connections. This approach ensures fundamental content and features are accessible to everyone, while providing an improved experience for those with newer technology.
56. Bootstrap: Bootstrap is a popular opensource system for developing adaptable, mobile-oriented online presences. It provides ready-made components and tools that expedite the procedure of building interfaces for the web.
57. Foundation Framework: Foundation Framework is a responsive front-end system that provides a grid system, pre-built components, and templates. It streamlines the process of developing user interfaces for online platforms.
58. Web Standards: Web standards assure compatibility and accessibility across different web browsers and devices. They provide a consistent base for developing online content, encouraging a better user experience.
59. Screen Resolution: Screen Resolution impacts how content displays, influencing the visual elements and user experience. Adapting to different screen sizes is essential for the best digital presentation.
60. Adaptive Web Design: Adaptive Web Design creates experiences that adjust to different display sizes and devices. This approach guarantees online content stays accessible and user-friendly on various platforms.
61. Touchscreen: Touchscreen have transformed how users engage with online content. Its responsiveness and instinctive gestures shape digital experiences for watching on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adjust smoothly to diverse screen sizes. They guarantee optimal viewing experiences across different devices while building digital interfaces.
63. Progressive Web App: PWAs enhance user experience by providing app-like features directly through web browsers. They boost user interaction and reachability for online presences.
64. Hypertext Markup Language: Hypertext Markup Language arranges and shows content on the web. It's the groundwork for creating online introductions and engaging experiences.
65. Dom: The represents a page's structure, enabling dynamic content modification with code. It's essential for interactive user experiences and changing elements of a webpage.
66. Web Browser: Web Browser are essential for seeing and engaging with web based content, demonstrating how users will interact with online platforms. Consequently, developers must consider browser compatibility to ensure their web applications are available and work correctly across different platforms.
67. Html5: Html5 is the base for organizing and displaying content on the web. It empowers developers to build interesting and dynamic online experiences.
68. W3C: The W3C develops standards for the World Wide Web, guaranteeing compatibility and accessibility on different platforms. Such standards greatly impact how online content is made and displayed.
69. Markup Language: Markup Languages offer the structure and content for virtual interfaces. They are essential for structuring information and defining how it's shown on the internet.
70. Semantic Html: Semantic Html employs semantic tags to organize content, boosting reachability and SEO. This organized approach improves the visitor journey and entire site creation.
71. Web Page: The Web Page is a basic building block to online presence, providing content and functionality to users. Its thorough arrangement and styling shape the general user experience of the digital platform.
72. Hyperlink: Links join different pages, allowing users to browse content effortlessly. They are vital for establishing site structure and user-friendly interfaces.
73. Client Server Model: The Client Server Model lets users for them to ask for resources from a central server, providing engaging and vibrant digital experiences. This architecture is essential for creating and delivering modern online applications.
74. Web Server: A Web Server offers content and functionality to users through the internet. It is a key component in structuring online presence and digital interfaces.
75. Frontend Development: Frontend Development crafts the user UI and UX of web applications. It connects the divide between backend features and user engagement, determining how individuals perceive and interact with online platforms.
76. Web Typography: Web Typography is vital for developing visually appealing and readable web content. Good use of fonts and layout improves user experience and supports a site's general aesthetic.
77. Media Queries: Media queries allow content adjustment based on device characteristics. This allows for responsive layouts that offer optimal viewing experiences on different screens.
78. Web Forms: Web Forms are vital for user engagement, allowing visitors to enter information and interact with a site. Their effective implementation significantly enhances a positive user experience and general site presentation.
79. Cascading Style Sheets: Cascading Style Sheets governs the graphic appearance of content organized with HTML. It manages aspects such as layout, colours, and fonts, ensuring a uniform and appealing user interface for online platforms.
80. Web Design: Web Design centers around the look and usability of online platforms. It forms the user experience and overall attractiveness of digital presences.
81. Box Model: The Box Model is a core idea defining how elements are structured on a webpage. It determines the information, padding, border, and margin of items, affecting layout and spacing.
82. Flexbox: Flexbox is a CSS layout model that provides an efficient way to arrange, position, and allocate space among items in a box, even when their size is unclear or changing. It's especially useful for creating responsive user UIs across different screen sizes and device types.
83. Grid Layout: Grid Layout is a robust CSS tool for creating complicated and responsive page layouts. It enables developers to precisely control the placement and sizing of items, leading to engaging and user-friendly online interactions.
84. Selectors: The Selectors aim at certain HTML elements for styling. They are vital for controlling the look of online interfaces.
85. Properties: Characteristics define the look and conduct of elements, influencing layout, colors, and responsiveness. They are crucial for creating visually appealing and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their state or position, not just HTML structure. This dynamic control improves user experience and interaction in digital development.
87. Css Variables: Css Variables streamline style, enabling efficient theming administration and consistent aesthetics across digital interfaces. These variables provide centralized control and simple modification of layout elements.
88. Specificity: Specificity in styling defines which CSS rules are applied, making sure elements display as intended. It's essential for managing conflicts and creating a predictable, maintainable user interface in digital platforms.
89. Inheritance: Inheritance encourages code reusability and uniformity by permitting design elements to inherit properties from parent components. This guarantees a streamlined and efficient approach to interface development.
90. Css Frameworks: Css Frameworks make easier design and structure, offering pre-built parts for crafting user UIs. These frameworks accelerate development and guarantee uniformity across digital experiences.
91. Sass: Sass, a is a CSS preprocessor that improves styling with features like variables and nesting. It streamlines the creation of sophisticated and maintainable layouts for digital platforms.
92. Less: It is a CSS preprocessor that extends the capabilities of CSS, enabling developers to write more structured, easily maintained, and dynamic stylesheets. It streamlines the process of designing digital interfaces and web sites by adding features such as variables, mixins, and functions.
93. Css Animations: Css Animations add life to UIs, improving user UX through engaging visual feedback. They play a key role in creating vibrant and interactive digital experiences.
94. Transitions: Transitions improve user experience by in a visual manner linking various states or sections. Careful implementation leads users through interactive interfaces, improving engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming interface for HTML and XML documents. It embodies the structure of a page, letting scripts to dynamically access and modify content, structure, and styles, ultimately impacting constructing online experiences.

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• Ortega: Ortega is a historic and scenic neighborhood in Jacksonville, FL, known for its stunning waterfront homes and leafy streets. It offers a delightful blend of classic Southern architecture and up-to-date amenities, making it a desirable residential area.
• Murray Hill: Murray Hill is a vibrant heritage neighborhood in Jacksonville, FL, known for its charming bungalows and diverse local businesses. It offers a blend of housing comfort and a bustling arts and dining scene, making it a favored destination for residents and visitors alike.
• Springfield: Springfield is a historic neighborhood in Jacksonville, FL, known for its appealing early 20th-century architecture and dynamic community. It features a mix of residential homes, local businesses, and cultural attractions, making it a popular area for both residents and visitors.
• East Arlington: East Arlington is a lively neighborhood in Jacksonville, FL, known for its diverse community and convenient access to retail and leisure spots. It features a combination of houses, parks, and local businesses, making it a desirable place to live.
• Fort Caroline: Fort Caroline is a heritage district in Jacksonville, FL, known for its rich colonial history and proximity to the site of the 16th-century French fort. It offers a blend of residential areas, parks, and cultural landmarks that reflect its heritage.
• Greater Arlington: Greater Arlington in Jacksonville, FL, is a vibrant district known for its neighborhoods, malls, and green spaces. It offers a mix of suburban living with convenient access to downtown Jacksonville and coastal areas.
• Intracoastal West: Intracoastal West is a lively neighborhood in Jacksonville, FL, known for its scenic waterways and nearness to the Intracoastal Waterway. It offers a combination of living and commercial spaces, providing a distinct combination of urban convenience and natural charm.
• Jacksonville Beaches: Jacksonville Beaches stands as a lively coastal area in Jacksonville, FL, known for its stunning beaches and relaxed atmosphere. It provides a combination of housing areas, nearby stores, and fun things to do along the Atlantic Ocean.
• Neptune Beach: Neptune Beach is a charming seaside neighborhood located in Jacksonville, Florida, known for its beautiful beaches and calm atmosphere. It offers a combination of housing areas, local shops, and dining options, making it a well-liked destination for both residents and visitors.
• Atlantic Beach: Atlantic Beach is a seaside community located in Jacksonville, Florida, known for its stunning beaches and relaxed atmosphere. It offers a mix of residential areas, local shops, and outdoor recreational activities along the Atlantic Ocean.
• Jackson Beach: Jacksonville Beach is a dynamic seaside community in Jacksonville, FL, known for its stunning sandy shores and bustling boardwalk. It offers a blend of residential neighborhoods, local shops, restaurants, and recreational activities, making it a popular destination for both residents and visitors.
• Baldwin: Baldwin is a small town located within Duval County, near Jacksonville FL, Florida, known for its historic charm and friendly community. It features a blend of residential areas, local businesses, and scenic parks, offering a calm, suburban atmosphere.
• Oceanway: Oceanway is a residential neighborhood in Jacksonville, Florida, known for its quiet atmosphere and child-friendly amenities. It features a mix of housing options, parks, and local businesses, making it a favored area for residents seeking a neighborly environment.
• South Jacksonville: South Jacksonville is a dynamic district in Jacksonville, FL, known for its living communities and small businesses. It offers a blend of historic character and modern amenities, making it a favored area for households and professionals.
• Deerwood: Deerwood is a prominent neighborhood in Jacksonville, FL, known for its high-end residential communities and lush green spaces. It offers a mix of elegant homes, golf courses, and close access to shopping and dining options.
• Baymeadows: Baymeadows is a lively district in Jacksonville, FL, known for its mix of residential neighborhoods and commercial areas. It offers a selection of shopping, dining, and recreational options, making it a well-liked destination for locals and visitors alike.
• Bartram Park: Bartram Park is a vibrant neighborhood in Jacksonville, FL, known for its up-to-date residential communities and closeness to nature. It offers a mix of urban amenities and outdoor recreational options, making it a well-liked choice for families and professionals.
• Nocatee: Nocatee is a master-planned community located near Jacksonville, FL, known for its kid-friendly atmosphere and comprehensive amenities. It features parks, paths, and recreational facilities, making it a preferred choice for residents seeking a dynamic suburban lifestyle.
• Brooklyn: Brooklyn is a vibrant district in Jacksonville, FL, known for its classic charm and tight-knit community. It features a mix of residential homes, shops, and heritage sites that reflect the area's deep history.
• LaVilla: LaVilla is a historical neighborhood in Jacksonville FL, known because of its rich cultural heritage and lively arts environment. Once a thriving African American society, it had a major role in the urban music and entertainment past.
• Durkeeville: Durkeeville is a historic in Jacksonville, Florida, known for its strong African American heritage and thriving community. It features a mix of residential areas, local businesses, and cultural landmarks that demonstrate its long history in the city's history.
• Fairfax: Fairfax is a vibrant neighborhood in Jacksonville, FL, known for its historic charm and tight-knit community. It features a mix of houses, local businesses, and open areas, offering a inviting atmosphere for residents and visitors alike.
• Lackawanna: Lackawanna is a living neighborhood in Jacksonville, Florida, known for its quiet streets and neighborly atmosphere. It features a mix of private residences and small businesses, contributing to its small-town feel within the city.
• New Town: New Town is a noted neighborhood in Jacksonville, FL, famous for its strong community spirit and deep cultural heritage. It includes a combination of residential areas, local businesses, and community organizations collaborating to renew and enhance the district.
• Panama Park: Panama Park is a living neighborhood in Jacksonville, FL, known for its quiet streets and friendly atmosphere. It offers easy access to local facilities and parks, making it an desirable area for households and professionals.
• Talleyrand: Talleyrand is a historic neighborhood in Jacksonville, Florida, known for its residential charm and proximity to the St. Johns River. The area offers a mix of vintage homes and local businesses, reflecting its vibrant community heritage.
• Dinsmore: Dinsmore is a housing neighborhood located in Jacksonville, Florida, known for its quiet streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, offering a suburban feel within the city.
• Garden City: Garden City is a vibrant neighborhood in Jacksonville, FL, known for its mix of houses and local businesses. It offers a friendly community atmosphere with easy access to city amenities.
• Grand Park: Grand Park is a lively neighborhood in Jacksonville, Florida, known for its historic charm and mixed community. It features shaded streets, local parks, and a variety of small businesses that contribute to its friendly atmosphere.
• Highlands: Highlands is a dynamic neighborhood in Jacksonville, FL known for its attractive residential streets and local parks. It offers a mix of historic homes and modern amenities, creating a inviting community atmosphere.
• Lake Forest: Lake Forest is a housing neighborhood located in Jacksonville, Florida, known for its peaceful streets and family-friendly atmosphere. It features a mix of single-family homes, parks, and local amenities, making it a desirable community for residents.
• Paxon: Paxon is a living neighborhood located in the western part of Jacksonville, Florida, known for its varied community and affordable housing. It features a mix of detached houses and local businesses, contributing to its close-knit, suburban atmosphere.
• Ribault: Ribault is a vibrant neighborhood in Jacksonville, Florida, known for its varied community and neighborhood appeal. It features a mix of classic homes and local businesses, adding to its unique cultural identity.
• Sherwood Forest: Sherwood Forest is a housing neighborhood in Jacksonville, FL, known for its tree-lined streets and kid-friendly atmosphere. It features a combination of old and modern homes, offering a tranquil suburban feel close to city amenities.
• Whitehouse: Whitehouse is a living neighborhood located in Jacksonville, Florida, known for its peaceful streets and neighborly atmosphere. It features a mix of single-family homes and local amenities, making it a well-liked area for families and professionals.
• Cedar Hills: Cedar Hills is a thriving neighborhood in Jacksonville, FL, known for its varied community and easy access to local amenities. It offers a mix of residential and commercial areas, adding to its energetic and welcoming environment.
• Grove Park: Grove Park is a housing neighborhood in Jacksonville, Florida, known for its lovely historic homes and tree-filled streets. It offers a tight-knit community atmosphere with convenient access to downtown facilities and parks.
• Holiday Hill: Holiday Hill is a residential neighborhood in Jacksonville, Florida, known for its quiet streets and tight-knit community. It offers convenient access to local parks, schools, and shopping centers, making it a attractive area for families.
• Southwind Lakes: Southwind Lakes is a residential neighborhood in Jacksonville, FL known for its peaceful lakes and tidy community spaces. It offers a quiet suburban atmosphere with easy access to local amenities and parks.
• Secret Cove: Secret Cove is a serene waterfront neighborhood in Jacksonville, FL, known for its calm atmosphere and beautiful views. It offers a mix of residential homes and natural landscapes, making it a popular spot for outdoor enthusiasts and families.
• Englewood: Englewood is a lively neighborhood in Jacksonville, FL, known for its varied community and deep cultural heritage. It offers a mix of residential areas, local businesses, and recreational spaces, making it a lively part of the city.
• St Nicholas: St. Nicholas is a historic neighborhood in Jacksonville, Florida, known for its delightful early 20th-century architecture and lively community atmosphere. It offers a mix of residential homes, local businesses, and cultural landmarks, making it a distinctive and inviting area within the city.
• San Jose: San Jose is a lively district in Jacksonville, FL, known for its housing areas and commercial areas. It offers a combination of suburban living with easy access to parks, shopping, and restaurants.
• Pickwick Park: Pickwick Park is a housing neighborhood in Jacksonville FL, known for its peaceful streets and community-oriented atmosphere. It offers a mix of detached houses and local amenities, making it a appealing area for families and professionals.
• Lakewood: Lakewood is a lively neighborhood in Jacksonville, FL known for its historic charm and diverse community. It features a mix of houses, local shops, and parks, offering a welcoming atmosphere for residents and visitors alike.
• Galway: Galway is a residential neighborhood in Jacksonville, FL, known for its suburban atmosphere and community-oriented living. It features a mix of detached houses and local amenities, providing a peaceful and family-friendly environment.
• Beauclerc: Beauclerc is a residential neighborhood in Jacksonville, Florida, known for its peaceful streets and welcoming atmosphere. It offers a mix of single-family homes and local amenities, making it a favored choice for residents seeking a residential vibe within the city.
• Goodby's Creek: Goodby's Creek is a residential neighborhood in Jacksonville, FL, known for its peaceful atmosphere and proximity to the outdoors. It offers a mix of suburban living with convenient access to local amenities and parks.
• Loretto: Loretto is a historic neighborhood in Jacksonville, Florida, known for its attractive residential streets and close-knit community atmosphere. It features a variety of architectural styles and offers convenient access to downtown Jacksonville and nearby parks.
• Sheffield: Sheffield is a residential neighborhood in Jacksonville, FL, known for its peaceful streets and neighborly atmosphere. It features a mix of private residences and local parks, making it a favored area for families.
• Sunbeam: Sunbeam is a vibrant neighborhood in Jacksonville, FL, known for its appealing residential streets and tight-knit community spirit. It offers a combination of historic homes and local businesses, creating a inviting atmosphere for residents and visitors alike.
• Killarney Shores: Killarney Shores is a living neighborhood in Jacksonville FL, Florida, renowned for its peaceful streets and friendly community. It gives convenient access to nearby parks, schools, and shopping centers, making it a attractive area for families.
• Royal Lakes: Royal Lakes is a housing neighborhood in Jacksonville, Florida, known for its serene environment and kid-friendly atmosphere. It features well-maintained homes, local parks, and simple access to nearby schools and shopping centers.
• Craig Industrial Park: Craig Industrial Park is a industrial and industrial area in Jacksonville, FL, known for its combination of warehouses, production plants, and distribution centers. It serves as a key hub for local businesses and contributes substantially to the city's economy.
• Eastport: Eastport is a dynamic neighborhood in Jacksonville, FL, known for its historic charm and riverside views. It offers a combination of residential areas, local businesses, and recreational spaces along the St. Johns River.
• Yellow Bluff: Yellow Bluff is a residential neighborhood in Jacksonville, Florida, known for its calm streets and close-knit community. It offers a mix of residential homes and community amenities, providing a comfortable living environment.
• Normandy Village: Normandy Village is a residential neighborhood in Jacksonville, FL, famous for its mid-20th-century residences and family-friendly setting. It provides convenient access to local parks, schools, and retail centers, making it a preferred choice for residents.
• Argyle Forest: Argyle Forest stands as a residential area in Jacksonville, FL, famous for its kid-friendly atmosphere and convenient access to shopping and schools. It includes a variety of single-family homes, parks, and recreational amenities, rendering it a popular choice for living in the suburbs.
• Cecil Commerce Center: Cecil Commerce Center is a big industrial & commercial district in Jacksonville, Florida, known for its prime location and comprehensive transportation infrastructure. It serves as a center for logistics, manufacturing, & distribution businesses, contributing significantly to the local economy.
• Venetia: Venetia is a residential neighborhood in Jacksonville FL, known for its peaceful streets and residential atmosphere. It offers convenient access to local parks, schools, and shopping centers, making it a popular area for families.
• Ortega Forest: Ortega Forest is a pleasant neighborhood area in Jacksonville, FL, known for its vintage homes and lush, tree-lined streets. It offers a calm suburban atmosphere while being easily close to downtown Jacksonville.
• Timuquana: Timuquana is a residential neighborhood located in Jacksonville, Florida, known for its tranquil streets and local parks. It offers a mix of single-family homes and easy access to local amenities and schools.
• San Jose Forest: San Jose Forest is a living neighborhood located in Jacksonville, Florida, known for its green greenery and family-friendly atmosphere. The area features a combination of single-family homes and local parks, offering a serene suburban environment.
• E-Town: E-Town is a dynamic neighborhood located in Jacksonville, Florida, known for its varied community and heritage significance. It features a blend of residential areas, local businesses, and cultural landmarks that contribute to its unique character.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

"Highly professional, know their stuff, easy to work with."

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Alison Ridenhour

2 reviews

a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Response from the owner a month ago

Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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https://www.fisherdesignandadvertising.com/

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+19043983699

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30.262118,-81.557685

🔖

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Website designer, Advertising agency, Graphic designer, Internet marketing service, Marketing agency, Marketing consultant, Video production service

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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