Website Design Agency Jax: A Creative Digital Company Can Craft A Compelling Online Existence For Your Organization

Services Used by Website Style Agencies

Ever seem like you're yelling into the void with your present website? Like you've constructed a stunning shop, but nobody can find the door? That's a common frustration. Numerous businesses struggle with websites that simply do not deliver. They may be visually appealing, however do not have the tactical design and performance required to attract and convert visitors. It resembles having a cars with a lawnmower engine-- looks great, but does not carry out.

Comprehensive Solutions for a Digital World

At Fisher Agency, we comprehend these difficulties intimately. We do not just construct websites; we craft digital experiences that drive outcomes. Our method is holistic, resolving every aspect of your online presence to ensure it's not only visually pleasing however also extremely efficient.

• Customized Website Design: We tailor every website to reflect your special brand name identity and organization goals. Forget cookie-cutter design templates; we have to do with bespoke solutions.
• E-commerce Development: Ready to offer online? We build robust and user-friendly e-commerce platforms that make buying a breeze.
• Browse Engine Optimization (SEO): A stunning site is useless if no one can discover it. Our SEO methods guarantee your site ranks high in search engine result, driving natural traffic.
• Content Development: Engaging material is king. We produce engaging copy and visuals that resonate with your target market and keep them returning for more.

Unlocking Your Online Possible

Envision a website that not only looks stunning however likewise easily guides visitors through the sales funnel, transforming them into loyal consumers. A website that ranks high on Google, bringing a constant stream of qualified leads. A digital existence that genuinely shows the value you use. That's the power of a well-executed site style strategy.

With Fisher Agency, you're not just getting a website; you're buying an extensive digital solution created to elevate your brand and drive sustainable development. We dive deep into comprehending your service, your target market, and your competitive landscape to develop a site that really sticks out. From initial principle to last launch, we're with you every step of the way, ensuring your vision becomes a truth. Let us change your online existence into a powerful engine for success!

Mobile-First Method

Did you know that majority of all web traffic originates from mobile gadgets? If your site isn't enhanced for mobile, you're basically locking the door on a substantial section of prospective clients. We focus on mobile-first design, guaranteeing your website looks and works perfectly on any gadget, providing a smooth user experience for everyone.

Opening Growth: The Benefits of a Website Style Firm

Ever feel like your online existence is stuck in the digital dark ages? Like your site, the face of your organization online, isn't rather reflecting the sparkle of what you use? It's a common problem. Lots of businesses pour resources into outstanding items or services however stumble when it comes to showcasing them efficiently online. It resembles having a treasure chest however forgetting to open it. What if your website isn't transforming visitors into customers? What if you're losing possible service since of outdated design or cumbersome navigation? This is where the knowledge of a site design agency actions in, offering a beacon of hope in the often-turbulent seas of the internet.

Beyond Visual Appeals: Strategic Advantages

A top-tier agency, like Fisher Agency, brings more to the table than simply pretty pictures; they are designers of digital experiences. They understand the nuances of user experience (UX) and interface (UI) style, ensuring your website isn't simply aesthetically appealing however likewise exceptionally user-friendly. Consider it: a smooth journey for your visitors, assisting them effortlessly from landing page to conversion. This isn't almost making things look good; it's about making things work.

• Enhanced User Experience: A well-designed website keeps visitors engaged and encourages them to explore even more.
• Improved Seo (SEO): An expertly designed site is more most likely to rank greater in search results page.
• Increased Conversion Rates: A clear and persuasive site style can significantly boost your sales.

The Fisher Agency Distinction: Browsing the Digital Labyrinth

Fisher Agency stands out at understanding your target market and crafting a site that speaks directly to their needs and desires. They do not just construct sites; they construct relationships. By conducting extensive research and analysis, they can determine the optimal design aspects, material technique, and contacts us to action that will resonate with your ideal client. They recognize the difficulty of standing apart in a congested market. They supply an extensive approach to website design, guaranteeing your website is not just visually sensational however likewise tactically aligned with your service goals.

Staying Ahead of the Curve

The digital landscape is constantly progressing. What's fashionable today may be outdated tomorrow. A website design company remains on top of the current trends, technologies, and finest practices, ensuring your website remains fresh, relevant, and competitive. Did you know that mobile-first indexing is now a main aspect in online search engine rankings? Agencies understand the value of responsive style, guaranteeing your site looks and works flawlessly on any device. You gain access to a group of proficient specialists with diverse competence, from designers and designers to content strategists and marketing experts. This collaborative approach ensures that every element of your site is optimized for success.

Deciphering the Site Design Firm Project Workflow

Ever seem like you're herding felines when trying to get a site task off the ground? It's a typical circumstance. A disorganized task workflow can lead to missed deadlines, ballooning budgets, and a final product that doesn't quite strike the mark. It's like trying to bake a cake without a dish-- unpleasant and unpredictable.

The Initial Assessment: Laying the Foundation

This isn't just a chit-chat session; it's the plan stage. The Fisher Agency, for instance, dives deep, asking questions you might not have actually even considered. What are your KPIs? What's your brand voice? Who is your perfect customer, actually? Comprehending these subtleties early on avoids pricey modifications later on.

Style & & Development: Where the Magic Takes place

• Wireframing: Believe of it as the skeleton of your site.
• Mockups: This is where the visual appeal comes to life. Does it resonate with your brand name?
• Advancement: Code, code, code! Making sure functionality and responsiveness.

A smooth handoff in between design and development is important (Fisher Agency). Have you ever seen a lovely design get butchered during the advancement phase? They guarantee seamless interaction to maintain design stability throughout the whole procedure

Content is King, however Method is Queen

Having a hard time to articulate your brand's story? It is a common circumstance - Fisher Agency. Numerous companies have a hard time knowing where to start. The Fisher Agency comprehends this fragile procedure. They craft engaging narratives that resonate with your audience. They also enhance your content for search engines, ensuring you're not just saying something, but that people are actually hearing it

Testing & & Launch: The Final Frontier

Before you pop the champagne, rigorous screening is important. Do all the links work? Is the website responsive throughout various devices? The Fisher Agency leaves no stone unturned. And when it's time to launch, they ensure a smooth transition, decreasing downtime and making the most of impact. Did you know that a sluggish loading time can dramatically impact your bounce rate and lower your online search engine ranking? Every preventative measure is taken to ensure a successful launch.

The Secret Sauce: Communication & & Transparency

What sets a terrific site style agency apart? It's not just technical skill; it's interaction. Routine updates, transparent job tracking, and a willingness to listen-- these are the trademarks of an effective partnership. The Fisher Agency keeps you in the loop every step of the way. Fisher Agency. This prevents misconceptions and makes sure that the final item aligns with your vision. They use task management tools that permit you to see how the website is coming along

Developing Landscapes: Website Design Company Trends

Ever feel like websites are starting to look ... the same? It's easy to fall under the trap of following the crowd, however that's a proven way to mix into the digital wallpaper. The existing wave is all about standing out. Believe asymmetrical designs, vibrant typography that shouts personality, and interactions that amaze and delight. Forget cookie-cutter design templates; modification is king. Are you all set to welcome the non-traditional?

One of the most substantial shifts? Accessibility. It's no longer an afterthought, it's an essential requirement. Sites need to be inclusive, catering to users with disabilities. This isn't just about ticking boxes; it has to do with expanding your reach and creating a better experience for everyone. If your website isn't accessible, you're leaving potential customers-- and earnings-- on the table. The user experience need to always be at the forefront.

The Mobile Imperative

Mobile-first isn't simply a buzzword; it's the reality. More individuals are browsing on their phones than on desktops. If your site isn't enhanced for mobile, you're essentially invisible to a large segment of your audience. It's insufficient to just shrink your desktop website; you require a devoted mobile experience that's quick, intuitive, and engaging. Is your website truly responsive, or are you just paying lip service to mobile?

Visual Storytelling

Gone are the days of endless blocks of text. Visuals rule supreme. Premium images, videos, and animations can communicate complex details rapidly and memorably. However beware of stock images that shout "generic." Purchase initial visuals that capture your brand's essence and inform your distinct story. A picture, after all, deserves a thousand words.

Browsing the ever-changing digital design landscape can be a complicated task. You want to be innovative, however what if your design fends off potential clients? What if your message is lost in translation? The group at Fisher Agency comprehends this balancing act. They skillfully mix innovative style with user-centric principles, ensuring your site not just looks fantastic however likewise drives outcomes. They dive deep into your brand name's identity, crafting a digital experience that resonates with your target audience and sets you apart from the competition. Their website design process ensures you do not simply have a site; you have a powerful tool for growth.

• Interactive Components: Engaging users through animations, micro-interactions, and gamification.
• Minimalism: Accepting simplicity and tidy design for a clutter-free experience.
• AI-Powered Style: Utilizing AI tools for style tips and automation.

A professional idea: Don't underestimate the power of whitespace! It's not simply empty area; it's a design element that can enhance readability and produce a sense of calm. Utilize it strategically to assist the eye and emphasize key details.

Premier Jacksonville, FL Website Design Provider

Jacksonville, Florida, a lively hub in the Sunlight State, boasts a population surpassing 900,000, making it the most populated city in Florida and the biggest city by location in the adjoining United States. Understood for its stunning beaches, substantial park system, and growing company environment, Jacksonville uses a special mix of city features and natural appeal. The city is a significant transport and warehouse, with a deepwater port and substantial highway and railway networks. Jacksonville's economy is diverse, with crucial sectors consisting of finance, healthcare, logistics, and advanced production. With a growing arts and culture scene, including museums, theaters, and music places, Jacksonville provides a high quality of life for its citizens and visitors alike.

If you are prepared to elevate your online presence, reach out to Fisher Agency for a totally free consultation. They can provide professional recommendations and assistance on your Website Design Company needs.

1. Website Design: Designing a site's look and feel and user experience is vital to drawing in and keeping visitors. Quality Website Design improves a brand and guides users seamlessly through the online space.
2. User Interface Design: User Interface Design emphasizes the graphic components and interactivity of a virtual product. A carefully designed UI is vital for generating captivating and easy-to-use digital experiences.
3. User Experience: User Experience focuses on how people feel when interacting with a digital product. It plays a critical role in developing engaging and effective online platforms.
4. Responsive Web Design: Responsive Web Design ensures the best viewing results across multiple devices. It's crucial for creating adaptable digital platforms.
5. Html: Html gives the framework and content for webpages. It is vital for creating the visual design and engaging features of online existence.
6. Css: Css dictates the visual presentation of online content, governing elements such as layout, colors, and fonts. This styling language is essential for creating attractive and user-friendly digital experiences.
7. Javascript: JavaScript brings to life web pages, making them engaging and dynamic. It's vital for developing captivating user interactions in online environments.
8. Web Accessibility: Web Accessibility guarantees online content is usable by all, comprising people with disabilities. Integrating accessibility from the start of development creates more all-encompassing and user-friendly digital experiences.
9. Web Development: Web Development is the creation and maintenance of locations on the internet, ensuring functionality and user experience. It is vital for setting up an online presence and crafting engaging digital stages.
10. Content Management System: The Content Management System (CMS) helps in creating, managing, and altering digital content. It lets users to construct and keep an online presence without requiring any code.
11. Search Engine Optimization: Search Engine Optimization enhances online visibility through well-planned content and technical modifications. This process is crucial to improve a site's ranking and draw in more organic traffic, leading to bigger success for any online venture.
12. Wireframe: Wireframes are skeletal layouts that define a digital product's layout and features. They are crucial for planning user journeys and content structure before visual design starts for online platforms.
13. Prototype: An Prototype is a preliminarily version of a system, utilized to test and refine its functionality and user experience. In interactive application development, prototypes allow designers to visualize the layout and flow of content before final development.
14. Bootstrap Framework: Bootstrap is a well-known open-source system for creating responsive, mobile first web applications. It provides ready-made elements and tools that streamline the procedure of making consistent and visually appealing online presences.
15. Front End Development: Front End Development focuses on constructing the user interface and interactive components of a website. It forms the look and feel and user experience of online apps.
16. Back End Development: Back End Development is the core that drives the features and data management of web applications. It guarantees smooth user experiences by handling server-side logic, databases, and APIs.
17. Hypertext Transfer Protocol: Hypertext Transfer Protocol is the basis for data communication on the web, allowing browsers to ask for and get resources from servers. It dictates how content is delivered, influencing the structure and presentation of online works.
18. Domain Name System: The Domain Name System translates user-friendly names into IP addresses, guiding users toward the correct server. This is essential for online presence creation, ensuring people can easily find and access content.
19. Web Hosting: Website Hosting offers the necessary server space and framework for your site to be available on the internet. It's a basic component that enables the visual creation to reach its target users.
20. Cross Browser Compatibility: Cross Browser Compatibility ensures a consistent user experience across different web browsers. It's essential for attracting a larger audience and keeping the intended appearance and function of web creations.
21. Mobile First Design: Mobile-first design prioritizes creating designs and features for smaller screens initially. This approach guarantees great user interactions across all devices while developing online platforms.
22. Conversion Rate Optimization: Conversion Rate Optimization (CRO) enhances the user experience to guide more visitors toward desired actions. Implementing CRO strategies is vital for boosting the performance of an online presence and increasing its potential.
23. Typography: The art of Typography substantially impacts user experience by making content easy to read and interesting on digital interfaces. It creates visual hierarchy and brand identity, affecting how visitors perceive and interact with the platform.
24. Color Theory: Color Theory steers artistic choices, affecting user perception and engagement. Strategic application of color principles improves visual attractiveness and user experience for digital interfaces.
25. Information Architecture: Information Architecture arranges and orders content to guarantee usability and discoverability. It's vital for developing effective digital experiences.
26. User Centered Design: User Centered Design prioritizes the target audience's needs and desires throughout the creation process. This method guarantees digital platforms are intuitive, easy to use, and effective for their intended users.
27. Human Computer Interaction: Human-Computer Interaction principles guide the development of user-friendly digital interfaces. Considering these principles results in more understandable and efficient online experiences.
28. Usability: Usability ensures a site is simple to use and understand. It's essential for creating engaging online experiences that satisfy user needs efficiently.
29. Prototyping: Prototyping is crucial for visualizing and evaluating engaging layouts before full development. It helps refine user experience and identify potential issues early in the digital interface creation process.
30. Interaction Design: Interaction Design influences how users interact with digital interfaces. It's essential for crafting easy-to-use and satisfying online experiences.
31. Visual Design: Visual design focuses on the artistic charm and user-friendliness of digital interfaces. It shapes the way users interact, guiding visitors through content with effective layouts and interesting visuals for the best interaction.
32. Accessibility: Accessibility ensures digital content is usable by everyone, regardless of ability. Prioritizing it in development generates inclusive online experiences for all users.
33. User Research: User Research informs the procedure of developing useful online platforms by comprehending user needs and behaviors. This understanding guarantees that the digital product satisfies user expectations and achieves its desired purpose.
34. User Testing: User Testing shows how actual people interact with a digital product, identifying usability problems and informing improvements. This feedback is vital for creating useful and user-centered online interactions.
35. Navigation Design: Navigation Design directs users through online interfaces, guaranteeing simple access to needed content. It's vital for favorable user experiences and successful online property use.
36. Call To Action: An Call To Action motivates users to perform a particular action. It's essential for leading visitors and achieving goals on a digital platform.
37. Layout Design: Layout Design arranges elements well and attractively. It's vital for developing captivating and easy-to-use online displays.
38. Content Strategy: Content Strategy guides the plan, making, delivery, and governance of helpful and practical content. It makes sure that content aligns with user needs and business objectives, shaping the total digital existence.
39. Design Patterns: Design Patterns are reusable solutions to common coding problems. They streamline the creation of web applications by giving tested models.
40. Heuristic Evaluation: Heuristic Evaluation evaluates a user interface usability according to established guidelines. It aids detect and correct design problems in engaging systems, enhancing the general user experience and satisfaction.
41. Cognitive Load: Cognitive Load concerns the mental effort required to handle information. Reducing needless Cognitive Load is vital for developing user-friendly digital interfaces.
42. User Persona: User profiles are made-up, typical users that help guide decisions about site creation. They guarantee the final product satisfies intended user needs and goals, leading to a more effective and user-centered digital experience.
43. User Interface: User Interface is the point of connection between a user and a digital product. It has a vital role in how visitors perceive and utilize online platforms.
44. Persona: Personas are fictional characterizations of ideal users, shaping content and layout choices. They assist customize digital experiences to fulfill audience needs and improve engagement.
45. A/B Testing: A/B Testing matches a pair of types of a webpage to ascertain which performs superior with people. This data-oriented strategy aids refine digital interactions for conversions and interaction.
46. User Journey: User Journey maps show how users interact with a product or service, describing their experiences and pain points. Grasping these journeys is key for creating intuitive and effective online platforms.
47. Task Analysis: Task Analysis identifies user goals and divides them into smaller steps. This informs the development of efficient and user-friendly online platforms.
48. Click Through Rate: Click Through Rate (CTR) measures how often people select a particular link relative to how many times they see it. A strong CTR shows successful digital layout and content, resulting in greater user engagement.
49. Customer Experience: Customer Experience influences how users see a brand and its offerings. Positive digital engagements are essential for engagement and sales on online sites.
50. Media Query: Media Query allow information adaptation for different screen sizes and hardware features. This guarantees the best viewing experiences across different platforms when accessing information online.
51. Viewport: This Viewport dictates how the site's content adjusts on various screens. Configuring it correctly guarantees optimal viewing experiences across different devices when developing for the internet.
52. Flexible Grid Layout: Flexible Grid Layouts provide a flexible framework for arranging information. They guarantee best user experience across various platforms and screen dimensions, improving digital presentation.
53. Flexible Images: Adjustable pictures adjust to different screen dimensions, maintaining visual appeal and preventing layout problems. They are essential for ensuring a pleasant user experience across various devices during online platform creation. Flexible Images
54. Fluid Layout: Flexible layouts adapt to different screen dimensions, providing an optimal viewing experience across devices. This adaptability is critical for contemporary digital interfaces.
55. Progressive Enhancement: Progressive Enhancement is a plan for creating applications that centers on key functionality first, then adding enhancements for users with more modern browsers and internet connections. This method ensures basic content and features are accessible to everyone, while providing an enriched experience for those with newer technology.
56. Bootstrap: Bootstrap is a well-known open-source system for building adaptable, mobile-first online presences. It offers premade components and utilities that streamline the process of designing interfaces for the internet.
57. Foundation Framework: Foundation Framework is a responsive front-end framework that provides a grid structure, ready-made components, and templates. It streamlines the procedure of creating user interfaces for online platforms.
58. Web Standards: Web standards ensure interoperability and reachability across various browsers and devices. They supply a uniform base for developing digital content, encouraging a better user experience.
59. Screen Resolution: Screen Resolution impacts how content is displayed, influencing visuals and user experience. Adjusting to different screen sizes is important for optimal digital presentation.
60. Adaptive Web Design: Adaptive Web Design crafts encounters that adapt to different screen sizes and devices. This approach guarantees online content remains reachable and user-friendly on various platforms.
61. Touchscreen: Touchscreen have revolutionized how users engage with online content. Their sensitivity and intuitive gestures mold digital experiences for watching on any type of screen.
62. Breakpoints: Breakpoints are key in responsive layouts, allowing content to adapt smoothly to diverse screen sizes. They ensure ideal viewing experiences on various devices while building digital interfaces.
63. Progressive Web App: PWAs enrich user experience by providing app-like features directly through web browsers. They improve user interaction and reachability for online platforms.
64. Hypertext Markup Language: HTML organizes and displays content on the web. It's the basis for creating online introductions and interactive experiences.
65. Dom: The Document Object Model represents a page's structure, enabling dynamic content modification with code. It's vital for interactive user experiences and modifying elements of a webpage.
66. Web Browser: Web browsers are vital for viewing and engaging with web content, demonstrating how users will experience online platforms. Consequently, developers must think about browser compatibility to ensure their web creations are accessible and work correctly across different platforms.
67. Html5: Html5 is the base for structuring and presenting content on the web. It enables developers to build engaging and dynamic online experiences.
68. W3C: The develops guidelines for the World Wide Web, ensuring compatibility and accessibility on different platforms. Such standards greatly impact how online content is created and presented.
69. Markup Language: Markup Languages give the framework and material for virtual interfaces. They are critical for organizing information and defining how it's shown on the internet.
70. Semantic Html: Semantic Html employs meaningful tags to organize information, improving accessibility and SEO. This structured method improves the user journey and overall site development.
71. Web Page: A Web Page is a basic building block for online presence, offering content and functionality to users. Its thorough arrangement and styling form the overall user experience of the digital platform.
72. Hyperlink: Hyperlinks connect different pages, allowing users to navigate content effortlessly. They are vital for creating site structure and user-friendly interfaces.
73. Client Server Model: This Client Server Model lets users to request resources from a central server, providing engaging and vibrant digital experiences. This architecture is vital for building and providing up-to-date online applications.
74. Web Server: The Web Server offers content and functionality to users through the internet. It is a critical component in organizing online presence and digital interfaces.
75. Frontend Development: Frontend Development crafts the user interface and UX of web apps. It connects the gap between backend features and user engagement, shaping how individuals perceive and engage with online platforms.
76. Web Typography: Web Typography is vital for developing attractive and legible online content. Proper use of fonts and layout improves user experience and reinforces a site's total aesthetic.
77. Media Queries: Media queries enable content adaptation based on device attributes. This permits responsive layouts that provide optimal viewing results on different screens.
78. Web Forms: Web Forms are critical for user engagement, letting visitors to submit information and interact with a site. Their effective implementation greatly contributes to a positive user experience and overall site presentation.
79. Cascading Style Sheets: Cascading Style Sheets governs the visual display of content structured with HTML. It manages aspects such as design, colours, and fonts, assuring a consistent and engaging user interface for online platforms.
80. Web Design: Web Design focuses on the aesthetics and usability of internet sites. It shapes the user experience and overall appeal of digital presences.
81. Box Model: The Box Model is a key concept defining how items are structured on a webpage. It determines the information, padding, border, and margin of items, affecting layout and spacing.
82. Flexbox: Flexbox is a CSS layout module that provides an efficient way to arrange, align, and distribute room among items in a box, even when their size is unknown or changing. It's particularly useful for developing adaptive user UIs on various screen dimensions and device types.
83. Grid Layout: Grid Layout is a powerful CSS tool for designing intricate and adaptive page designs. It allows developers to exactly control the placement and sizing of elements, resulting in engaging and user-friendly online interactions.
84. Selectors: The Selectors aim at particular HTML elements for styling. They are vital for controlling the look of digital interfaces.
85. Properties: Characteristics define the appearance and conduct of elements, influencing layout, colors, and responsiveness. They are vital for crafting visually attractive and functional online experiences.
86. Pseudo Classes: Pseudo Classes enhance styling by targeting elements based on their condition or position, not just HTML structure. This active control improves user experience and interaction in digital development.
87. Css Variables: CSS variables simplify styling, enabling efficient theme administration and uniform aesthetics throughout digital interfaces. They allow centralized control and simple changes of layout aspects.
88. Specificity: Specificity in styling determines which CSS rules apply, making sure elements render as intended. It's vital for managing conflicts and developing a predictable, sustainable user interface in digital platforms.
89. Inheritance: Inheritance advances code reusability and consistency by permitting design elements to inherit properties from parent elements. This guarantees a simplified and efficient approach to interface creation.
90. Css Frameworks: Css Frameworks simplify design and layout, providing ready-made elements for building user interfaces. They speed up the process and guarantee consistency across online experiences.
91. Sass: Sass, a is a CSS preprocessor that improves styling with features like variables and nesting. It simplifies the creation of complex and organized layouts for digital platforms.
92. Less: It is a CSS preprocessor that extends the capabilities of CSS, allowing developers to write more modular, easily maintained, and dynamic stylesheets. It streamlines the process of designing digital interfaces and online presences by introducing features like variables, mixins, and functions.
93. Css Animations: Css Animations bring life to interfaces, enhancing user UX through interesting visual feedback. They have a key role in creating dynamic and interactive digital experiences.
94. Transitions: Transitions enhance user experience by visually connecting different states or sections. Thoughtful implementation leads users through interactive interfaces, boosting engagement and navigation.
95. Document Object Model: Document Object Model (DOM) serves as a programming API for HTML and XML documents. It represents the structure of a page, allowing scripts to dynamically access and modify content, structure, and styles, ultimately impacting building online presences.

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• 32231: 32231 is the zip postal code for Mandarin, a large suburban community in Jacksonville FL known because of its history and picturesque views beside the St. Johns River. It offers a combination of housing developments, parks, and commercial centers.
• 32232: 32232 is the zip code for the Kernan area of Jacksonville FL. It is a developing suburban area known for its housing areas and closeness to the beach.
• 32234: 32234 is the zip code of the Mandarin neighborhood in Jacksonville FL. It's a big housing location recognized for its past, parks, and proximity to the St. Johns River.
• 32245: 32245 is a zip code encompassing a few neighborhoods in Jacksonville FL, including the affluent Deerwood area recognized for its gated communities and the large St. Johns Town Center retail and restaurant destination. Residents enjoy a combination of high-end living, retail accessibility, and proximity to major roadways.
• 32246: 32246 is a zip code encompassing the Hodges Boulevard area in Jacksonville FL. It's a mainly housing area with a blend of housing options and business projects.
• 32247: 32247 is a zip code covering the Mandarin area in Jacksonville FL. It's a large suburban location famous for its historical origins, waterfront views, and welcoming atmosphere.
• 32250: The 32250 is a zip code covering a part of Jacksonville FL's Southside, known by its mix of housing areas and commercial developments. It covers sections of the Baymeadows area, providing a range of housing options and convenient access to stores and restaurants.
• 32254: 32254 is a zip code covering parts of Jacksonville's Southside, known for its blend of housing areas and commercial developments. It includes the well-known Deerwood Park and Tinseltown areas.
• 32255: 32255 is a postal code encompassing various areas in Jacksonville FL's south side area. It includes a combination of housing neighborhoods, commercial centers, and closeness to major highways.
• 32256: 32256 is a postal code covering sections of the Southside neighborhood in Jacksonville FL. It presents a blend of residential areas, business districts, and recreational opportunities.
• 32257: 32257 is a zip code covering the Kernan and Hodges Boulevards area of Jacksonville FL. This region is recognized for its housing neighborhoods, retail locations, and closeness to the University of North Florida.
• 32258: 32258 is a zip code encompassing parts of Jacksonville FL's Southside, recognized for domestic sections and business projects. It includes communities like Baymeadow and Deerwood, offering a mix of lodging choices and handy entrance to shopping and food.
• 32260: That zip code is a zip code covering Jacksonville FL's Southside neighborhood. It includes a blend of residential areas, business properties, and closeness to the St. Johns River.
• 32277: 32277 is the zip code for Jacksonville FL, a shoreline community recognized for its grainy shores and lively boardwalk. It offers a combination of residential areas, hotels, restaurants, and recreational pursuits.

• Cummer Museum of Art and Gardens: This Cummer Museum of Art and Gardens showcases a wide collection of art encompassing multiple eras and cultures. Guests can also discover lovely formal gardens with views of the St. Johns River in Jacksonville FL.
• Jacksonville Zoo and Gardens: Jacksonville Zoo and Gardens presents a varied collection of animals and flora from across the globe. It provides engaging displays, instructive programs, and conservation initiatives for guests of all years. Jacksonville FL
• Museum of Science and History: This Museum of Science & History in Jacksonville FL features hands-on exhibits and a planetarium suitable for all ages. Visitors can discover science, history, and culture through engaging displays and informative programs.
• Kingsley Plantation: Kingsley Plantation is a historical site that offers a peek into Florida plantation history, including the lives of enslaved people and the planter family. Visitors can investigate the grounds, including the slave quarters, plantation house, and barn. Jacksonville FL
• Fort Caroline National Memorial: Fort Caroline National Memorial celebrates the 16th-century French effort to create a colony in Florida. It provides displays and trails investigating the history and natural environment of the area in Jacksonville FL.
• Timucuan Ecological and Historic Preserve: Timucuan Ecological and Historic Preserve safeguards one of the remaining pristine coastal wetlands on the Atlantic Coast. It maintains the history of the Timucuan Indians, European explorers, and plantation owners.
• Friendship Fountain: Friendship Fountain is a big, iconic water fountain in Jacksonville FL. It showcases impressive water shows and lights, making it a favorite attraction and gathering place.
• Riverside Arts Market: Riverside Arts Market in Jacksonville FL, is a lively weekly arts and crafts market under the Fuller Warren Bridge. It features local craftspeople, live music, food sellers, and a beautiful scene of the St. Johns River.
• San Marco Square: San Marco Square is a delightful retail and eating area with a European-inspired ambiance. It is known for its upscale shops, restaurants, and the iconic fountain with lions. Jacksonville FL
• St Johns Town Center: St. Johns Town Center is an upscale outdoor shopping mall in Jacksonville FL, offering a blend of luxury stores, popular brands, and restaurants. It is a premier destination for purchasing, eating, and entertainment in Northeast Florida.
• Avondale Historic District: Avondale Historic District displays appealing early 20th-century architecture and unique shops. It's a dynamic neighborhood recognized for its local restaurants and historical character. Jacksonville FL
• Treaty Oak Park: Treaty Oak Park is a lovely green space in Jacksonville FL, home to a massive, ancient oak tree. The park provides a peaceful escape with walking paths and picturesque views of the St. Johns River.
• Little Talbot Island State Park: Little Talbot Island State Park in Jacksonville FL offers untouched shores and diverse ecosystems. Visitors can experience things to do such as hiking, camping, and observing wildlife in this unspoiled shoreline setting.
• Big Talbot Island State Park: Big Talbot Island State Park in Jacksonville FL, offers stunning shoreline views and varied ecosystems for outdoor lovers. Discover the unique boneyard beach, hike picturesque trails, and watch plentiful wildlife in this beautiful natural preserve.
• Kathryn Abbey Hanna Park: Kathryn Abbey Hanna Park in Jacksonville FL, offers a beautiful beach, forested paths, and a 60-acre freshwater lake for leisure. It's a favored spot for camping, surfing, kayaking, and biking.
• Jacksonville Arboretum and Gardens: Jacksonville Arboretum and Gardens offers a stunning natural getaway with multiple paths and themed gardens. Visitors can discover a range of plant life and relish tranquil outside recreation.
• Memorial Park: Memorial Park is a 5.25-acre park that serves as a tribute to the over 1,200 Floridians who gave their lives in World War I. The park features a statue, reflecting pool, and gardens, providing a place for remembrance and reflection. Jacksonville FL
• Hemming Park: Hemming Park is Jacksonville FL's most ancient park, a historic public square holding events, bazaars, and social gatherings. It provides a lush space in the center of downtown with art installations and a lively atmosphere.
• Metropolitan Park: Metropolitan Park in Jacksonville FL offers a beautiful waterfront setting for occasions and leisure. With play areas, a concert venue, and breathtaking views, it is a well-known destination for locals and tourists alike.
• Confederate Park: Confederate Park in Jacksonville FL, was originally named to pay tribute to rebel soldiers and sailors. It has since been renamed and re-purposed as a place for community events and recreation.
• Beaches Museum and History Park: Beaches Museum & History Park safeguards and relays the unique history of Jacksonville's beaches. Investigate exhibits on nearby life-saving, surfing, and initial beach communities.
• Atlantic Beach: The city of Atlantic Beach provides a lovely coastal town with stunning beaches and a calm atmosphere. People can relish surfing, swimming, and discovering local shops and restaurants near Jacksonville FL.
• Neptune Beach: Neptune Beach provides a typical Florida beach town experience with its grainy beaches and laid-back vibe. Guests can experience surfing, swimming, and discovering nearby shops and restaurants in Jacksonville FL.
• Jacksonville Beach: Jacksonville Beach is a lively coastal city known for its sandy shores and surfing scene. It provides a mix of recreational activities, dining, and nightlife along the Atlantic Ocean.
• Huguenot Memorial Park: Huguenot Memorial Park provides a stunning beachfront spot with opportunities for campgrounds, fishing, and birdwatching. Visitors can enjoy the natural allure of the area with its diverse wildlife and scenic coastal views in Jacksonville FL.
• Castaway Island Preserve: Castaway Island Preserve in Jacksonville FL, provides scenic paths and walkways through diverse habitats. Guests can relish nature walks, birdwatching, and discovering the beauty of the shoreline area.
• Yellow Bluff Fort Historic State Park: Yellow Bluff Fort Historic State Park in Jacksonville FL protects the earthen remains of a Civil War Confederate fort. Guests can discover the historic site and learn about its meaning through interpretive exhibits.
• Mandarin Museum & Historical Society: The Mandarin Museum & Historical Society protects the history of the Mandarin neighborhood within Jacksonville FL. Guests can view displays and relics that display the location's unique past.
• Museum of Southern History: This Museum of Southern History exhibits artifacts and displays related to the history and culture of the Southern United States. Visitors can explore a variety of topics, such as the Civil War, slavery, and Southern art and literature. Jacksonville FL
• The Catty Shack Ranch Wildlife Sanctuary: The Catty Shack Ranch Wildlife Sanctuary in Jacksonville FL, offers guided walking tours to see rescued big cats and other uncommon animals. It's a non-profit organization committed to providing a safe, loving, forever home for these animals.

Fisher Agency

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4540 Southside Blvd Bldg #902 floor 2, Jacksonville, FL 32216, United States

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fisherdesignandadvertising.com

fisherdesignandadvertising.com

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Big things are happening at Florida State College at Jacksonville (FSCJ)—and we’re proud to have been part of the journey! 🎉 We teamed up with FSCJ to craft a visually impactful brochure and branding system to support the launch of their brand-new bachelor’s degree programs. From clean design elements that speak to academic excellence to powerful copy that tells a story of growth, opportunity, and accessibility—this project showcases what happens when design meets purpose. Ready to explore how thoughtful branding can drive engagement for your next big initiative? Let’s talk:

May 19, 2025

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"What a great service run by incredible people."

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Alison Ridenhour

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a month ago

Erin and her team have helped our small business with refreshing our branding strategy and website. Our sales have increased significantly since Erin and her team recommended a strong digital ad campaign. We feel like Fisher Agency is … More

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Thank you for your wonderful review, Alison! We’re thrilled to hear that Erin and the team have made a positive impact on your business. Keeping your brand fresh while sticking to your budget is what we strive for. Your recommendation means a lot to us! We look forward to continuing to support your growth.

L Woods

Local Guide · 23 reviews · 8 photos

2 months ago

I cannot say enough good things about the team here! Erin is wonderful and incredibly knowledgeable. She walked me through everything I needed to know and helped explain the process. I couldn’t be more thankful for such a wonderful and honest company. Great team and very professional.

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Response from the owner 2 months ago

Thank you for your wonderful review, L! We're thrilled to hear that Erin and the team provided you with such a positive experience. Your kind words motivate us to continue delivering honest and professional service. We appreciate your support!

Beth Rener

5 reviews

2 months ago

I am absolutely thrilled with the partnership we've had with SavvyFish! From the very beginning, their team demonstrated exceptional professionalism, expertise, and commitment to our goals. They took the time to truly understand our … More

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Response from the owner 2 months ago

Thank you for your wonderful review, Beth! We're thrilled to hear about your positive experience with SavvyFish. Your satisfaction is our priority, and it’s great to know our team met your expectations. We appreciate your kind words and look forward to continuing our partnership!

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Fisher Agency ✔️

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4540 Southside Blvd Bldg #902 floor 2,Jacksonville, FL 32216,United States

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Are you looking to grow your business through lead generation? Maybe you need a fresh new brand to increase leads. At Fisher Agency, a top marketing and design agency based in Jacksonville, FL, we have some of the best marketing strategies that will help you hook new clients. It doesn’t matter if you’re a Fortune 500 company or a small business; we can find the marketing angle that works best for you. If you are looking for web design, we do that. If you are looking for branding and logo design, we do that. And, if you are looking for digital marketing, we do that, too. In fact, we can put together a comprehensive marketing plan to determine the most cost-effective advertising strategies for you.

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When it comes to being successful in marketing in Jacksonville, Florida, brand awareness is a key component. Our team of marketing and web design experts is here to help build your brand and brand strategy to make sure it is cohesive across all of your platforms whether online, in-store, or elsewhere. We are here to create a brand strategy that best fits you and your business. We will walk you through everything the brand strategy and how we got it to where it is after we are finished with it. Knowing your brand strategy will set you up for success in the long haul.

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From Wikipedia, the free encyclopedia

(Redirected from Website Design)

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code and proprietary software; user experience design (UX design); and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all.^[1] The term "web design" is normally used to describe the design process relating to the front-end (client side) design of a website including writing markup. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and be up to date with web accessibility guidelines.

History

See also: History of the World Wide Web

1988–2001

Although web design has a fairly recent history, it can be linked to other areas such as graphic design, user experience, and multimedia arts, but is more aptly seen from a technological standpoint. It has become a large part of people's everyday lives. It is hard to imagine the Internet without animated graphics, different styles of typography, backgrounds, videos and music. The web was announced on August 6, 1991; in November 1992, CERN was the first website to go live on the World Wide Web. During this period, websites were structured by using the

tag which created numbers on the website. Eventually, web designers were able to find their way around it to create more structures and formats. In early history, the structure of the websites was fragile and hard to contain, so it became very difficult to use them. In November 1993, ALIWEB was the first ever search engine to be created (Archie Like Indexing for the WEB).^[2]

The start of the web and web design

In 1989, whilst working at CERN in Switzerland, British scientist Tim Berners-Lee proposed to create a global hypertext project, which later became known as the World Wide Web. From 1991 to 1993 the World Wide Web was born. Text-only HTML pages could be viewed using a simple line-mode web browser.^[3] In 1993 Marc Andreessen and Eric Bina, created the Mosaic browser. At the time there were multiple browsers, however the majority of them were Unix-based and naturally text-heavy. There had been no integrated approach to graphic design elements such as images or sounds. The Mosaic browser broke this mould.^[4] The W3C was created in October 1994 to "lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability."^[5] This discouraged any one company from monopolizing a proprietary browser and programming language, which could have altered the effect of the World Wide Web as a whole. The W3C continues to set standards, which can today be seen with JavaScript and other languages. In 1994 Andreessen formed Mosaic Communications Corp. that later became known as Netscape Communications, the Netscape 0.9 browser. Netscape created its HTML tags without regard to the traditional standards process. For example, Netscape 1.1 included tags for changing background colours and formatting text with tables on web pages. From 1996 to 1999 the browser wars began, as Microsoft and Netscape fought for ultimate browser dominance. During this time there were many new technologies in the field, notably Cascading Style Sheets, JavaScript, and Dynamic HTML. On the whole, the browser competition did lead to many positive creations and helped web design evolve at a rapid pace.^[6]

Evolution of web design

In 1996, Microsoft released its first competitive browser, which was complete with its features and HTML tags. It was also the first browser to support style sheets, which at the time was seen as an obscure authoring technique and is today an important aspect of web design.^[6] The HTML markup for tables was originally intended for displaying tabular data. However, designers quickly realized the potential of using HTML tables for creating complex, multi-column layouts that were otherwise not possible. At this time, as design and good aesthetics seemed to take precedence over good markup structure, little attention was paid to semantics and web accessibility. HTML sites were limited in their design options, even more so with earlier versions of HTML. To create complex designs, many web designers had to use complicated table structures or even use blank spacer .GIF images to stop empty table cells from collapsing.^[7] CSS was introduced in December 1996 by the W3C to support presentation and layout. This allowed HTML code to be semantic rather than both semantic and presentational and improved web accessibility, see tableless web design.

In 1996, Flash (originally known as FutureSplash) was developed. At the time, the Flash content development tool was relatively simple compared to now, using basic layout and drawing tools, a limited precursor to ActionScript, and a timeline, but it enabled web designers to go beyond the point of HTML, animated GIFs and JavaScript. However, because Flash required a plug-in, many web developers avoided using it for fear of limiting their market share due to lack of compatibility. Instead, designers reverted to GIF animations (if they did not forego using motion graphics altogether) and JavaScript for widgets. But the benefits of Flash made it popular enough among specific target markets to eventually work its way to the vast majority of browsers, and powerful enough to be used to develop entire sites.^[7]

End of the first browser wars

Further information: Browser wars § First Browser War (1995–2001)

In 1998, Netscape released Netscape Communicator code under an open-source licence, enabling thousands of developers to participate in improving the software. However, these developers decided to start a standard for the web from scratch, which guided the development of the open-source browser and soon expanded to a complete application platform.^[6] The Web Standards Project was formed and promoted browser compliance with HTML and CSS standards. Programs like Acid1, Acid2, and Acid3 were created in order to test browsers for compliance with web standards. In 2000, Internet Explorer was released for Mac, which was the first browser that fully supported HTML 4.01 and CSS 1. It was also the first browser to fully support the PNG image format.^[6] By 2001, after a campaign by Microsoft to popularize Internet Explorer, Internet Explorer had reached 96% of web browser usage share, which signified the end of the first browser wars as Internet Explorer had no real competition.^[8]

2001–2012

Since the start of the 21st century, the web has become more and more integrated into people's lives. As this has happened, the technology of the web has also continued to evolve. There have also been significant changes in the way people use and access the web, and this has changed how sites are designed.

Since the end of the browsers wars^[when?] new browsers have been released. Many of these are open source, meaning that they tend to have faster development and are more supportive of new standards. The new options are considered by many^{[weasel words]} to be better than Microsoft's Internet Explorer.

The W3C has released new standards for HTML (HTML5) and CSS (CSS3), as well as new JavaScript APIs, each as a new but individual standard.^[when?] While the term HTML5 is only used to refer to the new version of HTML and some of the JavaScript APIs, it has become common to use it to refer to the entire suite of new standards (HTML5, CSS3 and JavaScript).

2012 and later

With the advancements in 3G and LTE internet coverage, a significant portion of website traffic shifted to mobile devices. This shift influenced the web design industry, steering it towards a minimalist, lighter, and simpler style. The "mobile first" approach emerged as a result, emphasizing the creation of website designs that prioritize mobile-oriented layouts first, before adapting them to larger screen dimensions.

Tools and technologies

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. A website can be created using WYSIWYG website builder software or a content management system, or the individual web pages can be hand-coded in just the same manner as the first web pages were created. Other tools web designers might use include markup validators^[9] and other testing tools for usability and accessibility to ensure their websites meet web accessibility guidelines.^[10]

UX Design

One popular tool in web design is UX Design. A popular modality of modern web design art, it features a user-friendly interface and appropriate presentation.^[11]

Skills and techniques

Marketing and communication design

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that business-to-business (B2B) website design considerations might differ greatly from a consumer-targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation,^[12] especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably. Web designers normally oversee the development of sites with respect to their functioning, often initiating changes as business needs require. They may change elements including text, photos, graphics, and layout. Before beginning work on a website, web designers normally set an appointment with their clients to discuss layout, colour, graphics, and design. Web designers spend the majority of their time designing sites and ensuring their satisfactory performance. They typically engage in testing and communication with other designers about marketing issues and the layout and composition of websites.^[13]

User experience design and interactive design

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions, and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed in website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill.^[14] Much of the user experience design and interactive design are considered in the user interface design.

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know-how nor the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

Progressive enhancement

Main article: Progressive enhancement

Progressive enhancement is a strategy in web design that puts emphasis on web content first, allowing everyone to access the basic content and functionality of a web page, whilst users with additional browser features or faster Internet access receive the enhanced version instead.

In practice, this means serving content through HTML and applying styling and animation through CSS to the technically possible extent, then applying further enhancements through JavaScript. Pages' text is loaded immediately through the HTML source code rather than having to wait for JavaScript to initiate and load the content subsequently, which allows content to be readable with minimum loading time and bandwidth, and through text-based browsers, and maximizes backwards compatibility.^[15]

As an example, MediaWiki-based sites including Wikipedia use progressive enhancement, as they remain usable while JavaScript and even CSS is deactivated, as pages' content is included in the page's HTML source code, whereas counter-example Everipedia relies on JavaScript to load pages' content subsequently; a blank page appears with JavaScript deactivated.

Page layout

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

Fluid layouts increased in popularity around 2000 to allow the browser to make user-specific layout adjustments to fluid layouts based on the details of the reader's screen (window size, font size relative to window, etc.). They grew as an alternative to HTML-table-based layouts and grid-based design in both page layout design principles and in coding technique but were very slow to be adopted.^{[note 1]} This was due to considerations of screen reading devices and varying window sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

Responsive web design is a newer approach, based on CSS3, and a deeper level of per-device specification within the page's style sheet through an enhanced use of the CSS @media rule. In March 2018 Google announced they would be rolling out mobile-first indexing.^[16] Sites using responsive design are well placed to ensure they meet this new approach.

Typography

Main article: typography

Web designers may choose to limit the variety of website typefaces to only a few which are of a similar style, instead of using a wide range of typefaces or type styles. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications.

Font downloading was later included in the CSS3 fonts module and has since been implemented in Safari 3.1, Opera 10, and Mozilla Firefox 3.5. This has subsequently increased interest in web typography, as well as the usage of font downloading.

Most site layouts incorporate negative space to break the text up into paragraphs and also avoid center-aligned text.^[17]

Motion graphics

The page layout and user interface may also be affected by the use of motion graphics. The choice of whether or not to use motion graphics may depend on the target market for the website. Motion graphics may be expected or at least better received with an entertainment-oriented website. However, a website target audience with a more serious or formal interest (such as business, community, or government) might find animations unnecessary and distracting if only for entertainment or decoration purposes. This doesn't mean that more serious content couldn't be enhanced with animated or video presentations that is relevant to the content. In either case, motion graphic design may make the difference between more effective visuals or distracting visuals.

Motion graphics that are not initiated by the site visitor can produce accessibility issues. The World Wide Web consortium accessibility standards require that site visitors be able to disable the animations.^[18]

Quality of code

Website designers may consider it to be good practice to conform to standards. This is usually done via a description specifying what the element is doing. Failure to conform to standards may not make a website unusable or error-prone, but standards can relate to the correct layout of pages for readability as well as making sure coded elements are closed appropriately. This includes errors in code, a more organized layout for code, and making sure IDs and classes are identified properly. Poorly coded pages are sometimes colloquially called tag soup. Validating via W3C^[9] can only be done when a correct DOCTYPE declaration is made, which is used to highlight errors in code. The system identifies the errors and areas that do not conform to web design standards. This information can then be corrected by the user.^[19]

Generated content

There are two ways websites are generated: statically or dynamically.

Static websites

Main article: Static web page

A static website stores a unique file for every one of its pages. Each time a page is requested, the same content is returned. This content is created once, during the design of the website. It is usually manually authored, although some sites use an automated creation process, similar to a dynamic website, whose results are stored long-term as completed pages. These automatically created static sites became more popular around 2015, with generators such as Jekyll and Adobe Muse.^[20]

The benefits of a static website are that they were simpler to host, as their server only needed to serve static content, not execute server-side scripts. This required less server administration and had less chance of exposing security holes. They could also serve pages more quickly, on low-cost server hardware. This advantage became less important as cheap web hosting expanded to also offer dynamic features, and virtual servers offered high performance for short intervals at low cost.

Almost all websites have some static content, as supporting assets such as images and style sheets are usually static, even on a website with highly dynamic pages.

Dynamic websites

Main article: Dynamic web page

Dynamic websites are generated on the fly and use server-side technology to generate web pages. They typically extract their content from one or more back-end databases: some are database queries across a relational database to query a catalog or to summarise numeric information, and others may use a document database such as MongoDB or NoSQL to store larger units of content, such as blog posts or wiki articles.

In the design process, dynamic pages are often mocked-up or wireframed using static pages. The skillset needed to develop dynamic web pages is much broader than for a static page, involving server-side and database coding as well as client-side interface design. Even medium-sized dynamic projects are thus almost always a team effort.

When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page, and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.

Both of these approaches have now been supplanted for many websites by higher-level application-focused tools such as content management systems. These build on top of general-purpose coding platforms and assume that a website exists to offer content according to one of several well-recognised models, such as a time-sequenced blog, a thematic magazine or news site, a wiki, or a user forum. These tools make the implementation of such a site very easy, and a purely organizational and design-based task, without requiring any coding.

Editing the content itself (as well as the template page) can be done both by means of the site itself and with the use of third-party software. The ability to edit all pages is provided only to a specific category of users (for example, administrators, or registered users). In some cases, anonymous users are allowed to edit certain web content, which is less frequent (for example, on forums – adding messages). An example of a site with an anonymous change is Wikipedia.

Homepage design

Usability experts, including Jakob Nielsen and Kyle Soucy, have often emphasised homepage design for website success and asserted that the homepage is the most important page on a website.^[21]Nielsen, Jakob; Tahir, Marie (October 2001), Homepage Usability: 50 Websites Deconstructed, New Riders Publishing, ISBN 978-0-7357-1102-0^[22][23] However, practitioners into the 2000s were starting to find that a growing amount of website traffic was bypassing the homepage, going directly to internal content pages through search engines, e-newsletters and RSS feeds.^[24] This led many practitioners to argue that homepages are less important than most people think.^{[25][26][27][28]} Jared Spool argued in 2007 that a site's homepage was actually the least important page on a website.^[29]

In 2012 and 2013, carousels (also called 'sliders' and 'rotating banners') have become an extremely popular design element on homepages, often used to showcase featured or recent content in a confined space.^[30] Many practitioners argue that carousels are an ineffective design element and hurt a website's search engine optimisation and usability.^[30][31][32]

Occupations

There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website.^[33] The web designers are responsible for the visual aspect, which includes the layout, colouring, and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another. Particularly in smaller organizations, one person will need the necessary skills for designing and programming the full web page, while larger organizations may have a web designer responsible for the visual aspect alone.

Further jobs which may become involved in the creation of a website include:

• Graphic designers to create visuals for the site such as logos, layouts, and buttons
• Internet marketing specialists to help maintain web presence through strategic solutions on targeting viewers to the site, by using marketing and promotional techniques on the internet
• SEO writers to research and recommend the correct words to be incorporated into a particular website and make the website more accessible and found on numerous search engines
• Internet copywriter to create the written content of the page to appeal to the targeted viewers of the site^[1]
• User experience (UX) designer incorporates aspects of user-focused design considerations which include information architecture, user-centred design, user testing, interaction design, and occasionally visual design.

Artificial intelligence and web design

Chat GPT and other AI models are being used to write and code websites, making their creation faster and easier. There are still discussions about the ethical implications of using artificial intelligence for design as the world becomes more familiar with using AI for time-consuming tasks used in design processes.^[34]

See also

• Internet portal

Aesthetics Color theory Composition (visual arts) Cross-browser Design education Drawing Dark pattern European Design Awards First Things First 2000 manifesto

Graphic art software Graphic design occupations Graphics Information graphics List of graphic design institutions List of notable graphic designers Logotype Outline of web design and web development Progressive Enhancement

Style guide Web 2.0 Web colors Web safe fonts Web usability Web application framework Website builder Website wireframe

Related disciplines

Communication design Copywriting Desktop publishing Digital illustration Graphic design Interaction design

Information design Light-on-dark color scheme Marketing communications Motion graphic design New media Search engine optimization (SEO)

Technical Writer Typography User experience User interface design Web development Web animations

Notes

1. ^ -based markup and spacer .GIF images

   References

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   8. ^ "AMO.NET America's Multimedia Online (Internet Explorer 6 PREVIEW)". amo.net. Retrieved 2020-05-27.
   9. ^ Jump up to:^{a b} "W3C Markup Validation Service".
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   12. ^ THORLACIUS, LISBETH (2007). "The Role of Aesthetics in Web Design". Nordicom Review. 28 (28): 63–76. doi:10.1515/nor-2017-0201. S2CID 146649056.
   13. ^ "What is a Web Designer? (2022 Guide)". BrainStation®. Retrieved 2022-10-28.
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   17. ^ Stone, John (2009-11-16). "20 Do's and Don'ts of Effective Web Typography". Retrieved 2012-03-19.
   18. ^ World Wide Web Consortium: Understanding Web Content Accessibility Guidelines 2.2.2: Pause, Stop, Hide
   19. ^ W3C QA. "My Web site is standard! And yours?". Retrieved 2012-03-21.
   20. ^ Christensen, Mathias Biilmann (2015-11-16). "Static Website Generators Reviewed: Jekyll, Middleman, Roots, Hugo". Smashing Magazine. Retrieved 2016-10-26.
   21. ^ Soucy, Kyle, Is Your Homepage Doing What It Should?, Usable Interface, archived from the original on 8 June 2012
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   23. ^ Knight, Kayla (20 August 2009), Essential Tips for Designing an Effective Homepage, Six Revisions, archived from the original on 21 August 2013
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   31. ^ Jones, Harrison (19 June 2013), Homepage Sliders: Bad For SEO, Bad For Usability, archived from the original on 22 November 2013
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   34. ^ Visser, Larno, et al. ChatGPT for Web Design : Create Amazing Websites. [First edition]., PACKT Publishing, 2023.

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